AdsBooking is an automated advertising platform for websites that enables ad placements without manual intervention. It leverages technology to optimize ad delivery, ensuring ads reach the right target audience at the right time. Its simple and intuitive interface allows users to easily create and manage campaigns, track performance, and quickly adjust their advertising strategies
The Role
I was responsible for leading the core research phases, organizing user interviews, and designing the UI.
Team Collaboration
Phuong Nguyen: Mid-level designer, conducted foundational competitor research.
Tien Pham: Product Lead, defined the visual direction and refined feedback before presenting to the CEO
THE
PROBLEMS
Problems & Challenges
Traditional ad booking websites often require frequent back-and-forth communication with sales teams to set up and adjust advertising campaigns. This process is not only time-consuming but can also cause delays and poor performance due to unsynchronized information updates.
Relying on manual communication also increases the risk of errors and inaccuracies in ad delivery, reducing campaign effectiveness and negatively impacting the customer experience.
Time-consuming communication with sales teams
Manual pricing and quotation processes
Waiting for support to export reports or having to create reports manually
Goals & Objectives
AdsBooking was built as an online ad booking platform to effectively address the common issues faced by traditional advertising websites.
It eliminates the need for frequent back-and-forth communication with sales teams and removes the time-consuming manual pricing process by providing an automated quotation system and seamless online transactions.
In addition, report exporting is fully automated, helping users save time and effort while ensuring data remains accurate and up to date.
As a result, users can manage advertising campaigns more quickly and efficiently, reduce manual intervention, and significantly improve overall performance.
THE
SOLUTIONS
Design Approach
Double Diamond framework
The Double Diamond framework was chosen by the Design Lab team. This framework encourages product teams to approach problems and solutions through divergence and convergence, starting with broad ideas to foster creative contributions, then gradually narrowing down to focus on the key issues that need to be addressed.
The Double Diamond also provides a structured way to deeply understand and define user problems, rather than rushing directly into design solutions.
More: https://www.productboard.com/blog/double-diamond-framework-product-management/
THE
RESULTS
In addition, the team also had projects related to cinema, anime, and livestreaming, aiming to build an ecosystem. Unfortunately, we were unable to secure continued investment for the project, so everything stopped at the research and ideation stage and never officially launched :(
